Over-the-top (OTT) refers to the delivery of video, audio and other media content over the internet, bypassing traditional distribution channels like cable TV or satellite networks. OTT apps like Netflix, Disney Hotstar have become hugely popular in recent years, with millions of users around the world. Developing an OTT app requires a lot of planning, research, and technical expertise.
Netflix has over 209 million subscribers globally, and Disney+ Hotstar has more than 28 million paid subscribers in India alone. These numbers show the immense potential of the OTT market.
An OTT app like Netflix, Disney+ Hotstar should have the following features:
- User registration and login
- Search functionality
- Personalized recommendations
- Multiple payment options
- Video player with playback controls
- Download and offline viewing
- User feedback and rating system
- Admin panel for managing content
Revenue model process:
OTT apps generate revenue through subscription fees, advertising, and pay-per-view options. Netflix and Disney+ Hotstar have a subscription-based model, where users pay a monthly or annual fee to access content. Advertising-based models like YouTube and Hulu show ads to users to generate revenue. Pay-per-view models allow users to rent or buy specific content for a one-time fee.
Developing an OTT app like Netflix, Disney+ Hotstar has several benefits, including:
- Huge potential market
- High revenue potential
- Ability to reach a global audience
- Flexibility in content distribution
- Ability to personalize content and recommendations
Now, developing an OTT app like Netflix, Disney+ Hotstar can cost anywhere from $25,000 to $100,000, depending on the complexity and features of the app. The cost includes development, design, server hosting, maintenance, and marketing.
One of the most important aspect is Maintenance:
Maintaining an OTT app requires regular updates, bug fixes, and server maintenance. The cost of maintenance can range from $1,000 to $5,000 per year, depending on the size of the app and the number of users.
In conclusion, developing an OTT app like Netflix, Disney+ Hotstar requires a lot of investment and technical expertise. However, the potential rewards are huge, making it a lucrative business opportunity. Ask any queries on OTT platform like Netflix, design, development or maintenance & support at biz@siegpartners.com